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Advertising Agencies
Companies that design advertising for clients
The advertising of a particular product or service during a particular period of time
Advertising campaign
The statement of objectives that a client works out with a advertising agency
Brief
Target customers
A defined set of customers whose needs a company plans to satisfy
The amount of money a company plans to spend in developing its advertising and buying media time or space
Advertising budget
Media Plan
The choice of where to advertise in order to reach the right people
choosing to spend the same amount on advertising as one 's competitors
comparative-parity method
(Free) sample
A small amount of a product given to customers to encourage them to try it
Free advertising, when satisfied customers recommend products to their friends
Word-of-mouth advertising
viral marketing
Trying to get consumers to forward an online marketing message to other people
Money placed in a bank
Deposits
Loan
A sum of money borrowed from a bank
The money invested in a business
Capital
Stocks or shares
certificates representing part-ownership of a company
certificates of debt issued by government or companies to raise money
bonds
merger
When one company combines with another one
Buying and selling stocks or shares for clients
stockbroking
All the investments owned by an individual or organization
Portfolio
Returns
The profits made on investments
Unable to pay depts or continue to do business
Bankrupt
Deregulation
The ending or relaxing of legal restrictions
A group of companies operating in different fields, which have joined together
conglomerate
Interest
The price paid for borrowing money, paid to the lender
Estimates of people's ability to fulfill their financial commitments
Credit rating
Default
Failure to repay a loan
With property or another asset used as a guarantee of payment
collateralized
Cashflow
The money generated by an investment
Cancel ambassador debt or a worthless asset from an account
Write off