Competitive Parity
performance of two or more firms at the same level
Strategic Leadership
Skill of vision and decision-making that enables the organization to achieve competitive advantage
upper-echelons theory
A conceptual framework that states that it's the top management team that primarily determines the success or failure of an organization through the strategies they pursue.
5 Levels of the Leadership Pyramid
5: Executive
4: Effective Leader
3: Competent Manager
2: Contributing Team Member
1: highly capable individual
strategy formulation
the procces of finding: where and how to compete
strategy implementation
putting strategic plans into effect
corporate strategy
where to compete (industry, markets, region)
businiess strategy
how to compete (cost-ledership, differentiation, value innovation)
Stakeholder Strategy
an integrative approach to managing a diverse set of stakeholders effectively in order to gain and sustain competitive advantage
Industry Effects
describe the underlying economic structure of the industry (barriers, competitors, type of products)
strategic group
the set of companies that pursue a similar strategy within a specific industry
core competencies
unique strength embedded deep within a firm, gained by resources and capabilities
resources
assets (cash, buildings, mashinery, intellectual property)
VRIO Framework
A theoretical framework that explains and predicts firm-level competitive advantage.
(Value, Rarity, Imitability, Organization)
Three performance dimensions
-accounting profitability
-shareholder value creation
-economic value creation
Limitations of Accounting Data
-All accounting data are historical and thus backward-looking
-Accounting data do not consider off-balance sheet items
-Accounting data focus mainly on tangible assets, which are no longer the most important
Balanced Scorecard Approach
A top-down management system that organizations can use to clarify their vision and strategy and transform them into action
Tripple Bottom Line
people, planet, profit
strategic trade-offs
Choices between a cost or value position.
Such choices are necessary because higher value creation tends to generate higher cost.
differentiation
gaining competitive advantage by creating higher value at similar cost
cost-leadership
gaining competitive advantage by creating a similar produt at lower cost
Economies of scope
savings that come from producing two (or more) outputs at less cost than producing each output individually
Blue Ocean Strategy
Business-level strategy that successfully combines differentiation and cost-leadership activities using value innovation
Four steps of value innovation
1. Eliminate: 2. Reduce; Factors which lower cost
3. Raise: 4. Create; Factors which create value
4 steps in the innovation process
idea, invention, innovation, imitation
5 Stages of Industry Life Cycle
introduction, growth, shakeout, maturity, decline
Incremental Innovation
improves existing product.
targets: existing markets
using: existing technology
Radical Innovation
draws on new methods, materials
creates: new markets
using: new technology
Architectual innovation
new product based on known components
creates: new markets
using: existing technology
Disruptive Innovation
leverages new technologies to attack existing markets
3 dimensions of corporate strategy
1. Vertical Integration
2. Diversification
3. Geographic Scope
transaction costs
all internal and external costs associated with an economic exchange, whether within a firm or in markets
Vertical Integration
1. Raw Materials
2. Components, Intermediate goods
3. Final assemby, Manufactoring
4. Marketing and Sales
5. After sales services
strategic outsourcing
moving one or more internal value chain activities outside the firm's boundaries to other firms in the industry value chain
Corporate Diversification
when a firm operates in multiple industries or markets simultaneously
product diversification strategy
corporate strategy in which a firm is active in several different product markets
geographic diversification strategy
corporate strategy in which a firm is active in several different countries
product-market diversification strategy
corporate strategy in which a firm is active in several different product markets and several different countries
4 types of business diversification
1. Single business
2. Dominant business
3. Related diversification
4. Unrelated diversification: the conglomerate
the three aliance managers
1. aliance champion
2. alliance leader
3. alliance manager
CAGE distance framework
framework by Pankaj Ghemawat which helps MNEs to decide where to compete.
(Cultural, Administrative, Geographic, Economic)
International Strategy
selling the same products or services in both domestic and foreign markets
(low pressure for local responiveness;
low p. for cost reduction)
Multidomestic Strategy
customizing products and marketing strategies to specific national conditions (high p. LR; low p CR)
global standardization strategy
strategy attempting to reap significant economies of scale and location economies by pursuing a global division of labor based on wherever best-of-class capabilities reside at the lowest cost
(low p. LR; high p. CR)
Transnational Strategy
strategy that attempts to combine the benefits of a localization strategy (high local responsiveness) with those of a global-standardization strategy (lowest-cost position attainable)