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Competitive Parity

performance of two or more firms at the same level

Strategic Leadership

Skill of vision and decision-making that enables the organization to achieve competitive advantage

upper-echelons theory

A conceptual framework that states that it's the top management team that primarily determines the success or failure of an organization through the strategies they pursue.

5 Levels of the Leadership Pyramid

5: Executive
4: Effective Leader
3: Competent Manager
2: Contributing Team Member
1: highly capable individual

strategy formulation

the procces of finding: where and how to compete

strategy implementation

putting strategic plans into effect

corporate strategy

where to compete (industry, markets, region)

businiess strategy

how to compete (cost-ledership, differentiation, value innovation)

Stakeholder Strategy

an integrative approach to managing a diverse set of stakeholders effectively in order to gain and sustain competitive advantage

Industry Effects

describe the underlying economic structure of the industry (barriers, competitors, type of products)

strategic group

the set of companies that pursue a similar strategy within a specific industry

core competencies

unique strength embedded deep within a firm, gained by resources and capabilities

resources

assets (cash, buildings, mashinery, intellectual property)

VRIO Framework

A theoretical framework that explains and predicts firm-level competitive advantage.
(Value, Rarity, Imitability, Organization)

Three performance dimensions

-accounting profitability
-shareholder value creation
-economic value creation

Limitations of Accounting Data

-All accounting data are historical and thus backward-looking
-Accounting data do not consider off-balance sheet items
-Accounting data focus mainly on tangible assets, which are no longer the most important

Balanced Scorecard Approach

A top-down management system that organizations can use to clarify their vision and strategy and transform them into action

Tripple Bottom Line

people, planet, profit

strategic trade-offs

Choices between a cost or value position.
Such choices are necessary because higher value creation tends to generate higher cost.

differentiation

gaining competitive advantage by creating higher value at similar cost

cost-leadership

gaining competitive advantage by creating a similar produt at lower cost

Economies of scope

savings that come from producing two (or more) outputs at less cost than producing each output individually

Blue Ocean Strategy

Business-level strategy that successfully combines differentiation and cost-leadership activities using value innovation

Four steps of value innovation

1. Eliminate: 2. Reduce; Factors which lower cost
3. Raise: 4. Create; Factors which create value

4 steps in the innovation process

idea, invention, innovation, imitation

5 Stages of Industry Life Cycle

introduction, growth, shakeout, maturity, decline

Incremental Innovation

improves existing product.
targets: existing markets
using: existing technology

Radical Innovation

draws on new methods, materials
creates: new markets
using: new technology

Architectual innovation

new product based on known components
creates: new markets
using: existing technology

Disruptive Innovation

leverages new technologies to attack existing markets

3 dimensions of corporate strategy

1. Vertical Integration
2. Diversification
3. Geographic Scope

transaction costs

all internal and external costs associated with an economic exchange, whether within a firm or in markets

Vertical Integration

1. Raw Materials
2. Components, Intermediate goods
3. Final assemby, Manufactoring
4. Marketing and Sales
5. After sales services

strategic outsourcing

moving one or more internal value chain activities outside the firm's boundaries to other firms in the industry value chain

Corporate Diversification

when a firm operates in multiple industries or markets simultaneously

product diversification strategy

corporate strategy in which a firm is active in several different product markets

geographic diversification strategy

corporate strategy in which a firm is active in several different countries

product-market diversification strategy

corporate strategy in which a firm is active in several different product markets and several different countries

4 types of business diversification

1. Single business
2. Dominant business
3. Related diversification
4. Unrelated diversification: the conglomerate

the three aliance managers

1. aliance champion
2. alliance leader
3. alliance manager

CAGE distance framework

framework by Pankaj Ghemawat which helps MNEs to decide where to compete.
(Cultural, Administrative, Geographic, Economic)

International Strategy

selling the same products or services in both domestic and foreign markets
(low pressure for local responiveness;
low p. for cost reduction)

Multidomestic Strategy

customizing products and marketing strategies to specific national conditions (high p. LR; low p CR)

global standardization strategy

strategy attempting to reap significant economies of scale and location economies by pursuing a global division of labor based on wherever best-of-class capabilities reside at the lowest cost
(low p. LR; high p. CR)

Transnational Strategy

strategy that attempts to combine the benefits of a localization strategy (high local responsiveness) with those of a global-standardization strategy (lowest-cost position attainable)