Strategy Chapter 1

Part 1: Strategy Analysis: 1. What is Strategy and Why is it important

                                                     2. Strategic Leadership: Managing the strategy process

                                                     3. External Analysis: Industry structure, competetive forces and strategic groups

                                                     4. Internal Analysis: Resources, Capabilities and core competencies 

                                                     5. Competetive Advantage: Firm performance and Business Model

Part 2: Strategy Formulation: 

                                                     6. Business Strategy: Differentiation, cost leadership and blue oceans

                                                     7. Business Strategy: Innovation, enterpreneurship and platforms

                                                     8. Vertical integration and Diversification

                                                     9. Strategic alliances, mergers and acquisition 

                                                   10. Global sStrategy: Competing around the world

First: analyse internal&external environment

Second: define and formulate strategy

Third: implement strategy 

-> Framework is used to create, gain and sustain competetive advantge

- aims to create and sustain competetive advantage

1. A diagnosis of the competetive challenge
2. A guiding policy to adress the challenge
3. A set of coherent actions to implement the firm's guiding policy

- performing better than other firms in the same industry

- when advantage is constant over a long period its called sustainable competetive advantage

- 2 or more firms compete on the same level, they build a competetive parity

1. Vision:

• what do we want to acomplish ultimately
• captures an organisation's aspiration

2. Mission:

• How do we accomplish our goals
• describes what afirm actually does to fulfill its vision

3. Values:

• What commitments do we make and what guardrails do we put in place, to act legally and ethically as we pursure our vision and mission
• provides touchstones for employees but also customers