Core competencies
Unique strengths, embedded deep within a firm, that are critical to gaining and sustaining competitive advantage.
Resources
Any assets that a firm can draw on when formulating and implementing a strategy.
Capabilities
Organizational and managerial skills necessary to orchestrate a diverse set of resources and deploy them strategically.
Resource-based view
A model that sees certain types of resources as key to superior firm performance.
Tangible resources
Resources that have physical attributes and thus are visible.
Intangible resources
Resources that do not have physical attributes and thus are invisible.
Resource heterogeneity
Assumption in the resource-based view that a firm is a bundle of resources and capabilities that differ across firms.
Resource immobility
Assumption in the resource-based view that a firm has resources that tend to be "sticky" and that do not move easily from firm to firm.
VRIO framework
A theoretical framework that explains and predicts firm-level competitive advantage.
Isolating mechanisms
Barriers to imitation that prevent rivals from competing away the advantage a firm may enjoy.
Path dependence
A situation in which the options one faces in the current situation are limited by decisions made in the past.
Causal ambiguity
A situation in which the cause and effect of a phenomenon are not readily apparent.
Social complexity
A situation in which different social and business systems interact with one another.
Intellectual property protection
A critical intangible resource that can provide a strong isolating mechanism, and thus help to sustain a competitive advantage.
Core rigidity
A former core competency that turned into a liability because the firm failed to hone, refine, and upgrade the competency as the environment changed.
Dynamic capabilities
A firm's ability to create, deploy, modify, reconfigure, upgrade, or leverage its resources in its quest for competitive advantage.
Dynamic capabilities perspective
A model that emphasizes a firm's ability to modify and leverage its resource base in a way that enables it to gain and sustain competitive advantage in a constantly changing environment.
Resource stocks
The firm's current level of intangible resources.
Resource flows
The firm's level of investments to maintain or build a resource.
Value chain
The internal activities a firm engages in when transforming inputs into outputs; each activity adds incremental value.
Primary activities
Firm activities that add value directly by transforming inputs into outputs as the firm moves a product or service horizontally along the internal value chain.
Support activities
Firm activities that add value indirectly, but are necessary to sustain primary activities.
SWOT analysis
A framework that allows managers to synthesize insights obtained from an internal analysis of the company's strengths and weaknesses with those from an analysis of external opportunities and threats to derive strategic implications.
Accounting profitability
we use financial data and ratios derived from publicly available accounting data such as income statement & balance sheets to assess competitive advantage
Return on invested capital
net profits / invested capital
return on revenue
Net profits/revenue
Working capital turnover
revenue/invested capital
Risk capital
money provided by shareholders in exchange for an equity share in the company
total return to shareholders
return on the risk capital
market capitalization
total outstanding shares x share price (current moment)
efficient-market hypothesis
idea that all info about firm's past, current state and expected future performance is embedded in stock price
economic value creation
difference between the buyers willingness to pay for a product and the firm's total cost to produce it
reservation price
maximum price consumer is willing to pay for a product based on the total perceived consumer benefit
Balance scorecard
Strategy implementation tool that harnesses multiple internal and external performance metrics in order to balance financial and strategic goals.
Triple bottom line
Combination of economic, social, and ecological concerns that can lead to a sustainable strategy.
Sustainable strategy
A strategy along the economic, social, and ecological dimensions that can be pursued over time without detrimental effects on people or the planet.
business model
A firm's plan that details how it intends to make money.