Strategic management
an integrative management field that combines analysis, formulation, and implementation in the quest for competitive advantage
The AFI framework
embodies the view of strategic management, used to gain and sustain competitive advantage
Strategy
set of goal-directed actions a firm takes to gain and sustain their competitive advantage
Good strategy
enables a firm to achieve superior performance relative to its competitors
competitive advantage
superior performance relative to other competitors in same industry or industry average
sustainable competitive advantage
outperforming competitors or industry average over prolonged period of time
Competitive parity
performance of 2 or more firms at same level
Strategic positioning
Staking out unique position within industry that allows firm to provide value to the customer while controlling costs, requires trade-offs
Vision
captures an organisation's aspiration. What do we want to accomplish?
Product-oriented vision statement
defines business in terms of good or service provided, they tend to force managers to take more myopic view of the competitive landscape, less flexibility
customer-oriented vision statement
defines business in terms of providing solutions to customer needs, firms can more easily adapt to changing circumstances
Strategic intent
A stretch goal that pervades the organization with a sense of winning, which it aims to achieve by building the necessary resources and capabilities through continuous learning
Mission
describes what a firm actually does to fulfill its vision. How do we accomplish our goals?
Values
provides touchstones for employees but also customers
Core values statement
statement of principles to guide an organization as it works to achieve its vision and fulfill its mission, for both inernal and external interactions; it often includes explicit ethical considerations.
Organizational core values
ethical standards and norms that govern the behaviour of the individuals within a firm or organization
Strategic leadership
executives' use of power and influence to direct the activities of othes when pursuing an organization's goal
Upper-echelons theory
a conceptual framework that views organizational outcomes -strategic choices and perfomance levels- as reflections of the values of the members of the top management team
Level- 5 leadership pyramid
a conceptual framework of leadership progression with 5 distinct sequential levels
Strategy formulation
concerns the choice of strategy in terms of where and how to compete
strategy implementation
concerns the organization, coordination and integration of how work gets done (execution of strategy)
Strategic business units (SBUs)
standalone divisions of larger conglomerate, each with their own profit-and-loss responsibillity
Strategic management process
method put in place by strategic leaders to formulate and implement a strategy, which can lay the foundation for a sustainable competitive advantage
Top-down strategic planning
rational, data-driven strategy process through which top management attempts to program future succes
Scenario planning
strategy planning activity in which top management envisions different What-if scenarios to anticipate the plausible futures in order to derive strategic responses
Black swan events
incidents that describe highly improbable but high impact events e.g. 9/11, Brexit
dominant strategic plan
strategic option that top management decide mostly closely match the current reality and which is then executed
Illusion of control
a tendency by people to overestimate teir ability to control events
intended strategy
the outcome of a rational and structural top-down strategic plan
realized strategy
combination of intended and emergent strategy
emergent strategy
an unplanned strategic initiative bubbling up from the bottom of the organization
Strategic initiative
any activity a firm pursues to explore and develop new products and processes, new markets or new ventures. e.g. autonomous actions, serendipity and resource-allocation process (RAP)
Autonomous actions
strategic initiatives undertaken by lower-level employees on their own volition and often in response to unexpected situations
Serendipity
any random event, pleasant surprise, and accidental happenstances that can have a profound impact on a firm's strategic initiatives
Resource-allocation process (RAP)
the way a firm allocates its resources based on predetermined policies which can be critical in shaping its realized strategy
planned emergence
strategy process in which organizational structure and system allows bottom up strategic initiatives to emerge and be evaluated and coordinated by top management
stakeholders strategy
an integrative approach to managing a diverse set of stakeholders effectively in order to gain and sustain competitive advantage
Stakeholder impact analysis
a decision tool with which managers can recognize, prioritize, and adress the needs of different stakeholders, enabling the firm to achieve competitive advantage while acting as a good corporate citizen
PESTEL framework
a framework that categorizes and analyzes an important set of external factors that might impinge upon a firm. These factors can create both opportunities and threats for the firm.
political factors
they result more from processes and actions of the governement
Economic factors
are mainly macroeconomic factors affecting the firm e.g. growth rates, level of employement, interest rate, price stability, currency exchange rates
Sociocultural factors
society's cultures, norms, and values, nut also demographics
technological factors
include technlogical processes and development
ecological factors
include broad environmental issues
legal factors
include the official outcomes of political processes as manifested in law and court decisions
industry effects
firm performance attributed to the structure of the industry in which the firm competes
Firm effects
firm performance attributes to the actions managers take
industry analysis
a method to (1) identify an industry's profit potential & (2) derive implications for a firm's strategic postion within an industry
Strategic postion
firm's strategic profile based on the difference between value creation and costs (V-C)
five forces model
a framework that identifies 5 forces that determine the profit potential of an industry and shape a firm's competitive strategy
Threat of enry
the risk that potential competitors will enter an industry
network effects
value of a product or service for an individual user increases with the number of users
competitive industry structure
elements and features common to all industries, including the number and size of competitors, the firms' degree of pricing power, type of product or service offered and the height of entry barriers
Strategic commitments
firms actions that are costly, long-term oriented and difficult to reverse
exit barriers
obstacles that determine how easily a firm can leave an industry
complement
a product, service or competency that adds value to the original product offering when the 2 are used in tandem
complementor
a company that provides a good or service that leads customers to value your firm's offering more when the 2 are combined
co-opetition
cooperation by competitors to achieve a strategic objective
industry convergence
a process whereby formerly unrelated industries begin to satisfy the same customer need
strategic group
set of companies that pursue a similar strategy within a specific industry
strategic group model
framework that explains differences in firm performance within same industry
mobility barriers
industry-specific factors that seperate one strategic group from another