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Strategic management 

an integrative management field that combines analysis, formulation, and implementation in the quest for competitive advantage

The AFI framework

embodies the view of strategic management, used to gain and sustain competitive advantage

Strategy 

set of goal-directed actions a firm takes to gain and sustain their competitive advantage 

Good strategy 

enables a firm to achieve superior performance relative to its competitors 

competitive advantage

superior performance relative to other competitors in same industry or industry average 

sustainable competitive advantage 

outperforming competitors or industry average over prolonged period of time 

Competitive parity 

performance of 2 or more firms at same level

Strategic  positioning 

Staking out unique position within industry that allows firm to provide value to the customer while controlling costs, requires trade-offs

Vision

captures an organisation's aspiration. What do we want to accomplish? 

Product-oriented vision statement 

defines business in terms of good or service provided, they tend to force managers to take more myopic view of the competitive landscape, less flexibility 

customer-oriented vision statement 

defines business in terms of providing solutions to customer needs, firms can more easily adapt to changing circumstances

Strategic intent

A stretch goal that pervades the organization with a sense of winning, which it aims to achieve by building the necessary resources and capabilities through continuous learning 

Mission 

describes what a firm actually does to fulfill its vision. How do we accomplish our goals?

Values

provides touchstones for employees but also customers 

Core values statement 

statement of principles to guide an organization as it works to achieve its vision and fulfill its mission, for both inernal and external interactions; it often includes explicit ethical considerations. 

Organizational core values 

ethical standards and norms that govern the behaviour of the individuals within a firm or organization 

Strategic leadership 

executives' use of power and influence to direct the activities of othes when pursuing an organization's goal

Upper-echelons theory 

a conceptual framework that views organizational outcomes -strategic choices and perfomance levels- as reflections of the values of the members of the top management team 

Level- 5 leadership pyramid

a conceptual framework of leadership progression with 5 distinct sequential levels 

Strategy formulation

concerns the choice of strategy in terms of where and how to compete

strategy implementation

concerns the organization, coordination and integration of how work gets done (execution of strategy)

Strategic business units (SBUs) 

standalone divisions of larger conglomerate, each with their own profit-and-loss responsibillity 

Strategic management process

method put in place by strategic leaders to formulate and implement a strategy, which can lay the foundation for a sustainable competitive advantage

Top-down strategic planning 

rational, data-driven strategy process through which top management attempts to program future succes 

Scenario planning 

strategy planning activity in which top management envisions different What-if scenarios to anticipate the plausible futures in order to derive strategic responses 

Black swan events 

incidents that describe highly improbable but high impact events e.g. 9/11, Brexit 

dominant strategic plan 

strategic option that top management decide mostly closely match the current reality and which is then executed 

Illusion of control

a tendency by people to overestimate teir ability to control events 

intended strategy 

the outcome of a rational and structural top-down strategic plan 

realized strategy

combination of intended and emergent strategy 

emergent strategy 

an unplanned strategic initiative bubbling up from the bottom of the organization 

Strategic initiative 

any activity a firm pursues to explore and develop new products and processes, new markets or new ventures. e.g. autonomous actions, serendipity and resource-allocation process (RAP) 

Autonomous actions 

strategic initiatives undertaken by lower-level employees on their own volition and often in response to unexpected situations

Serendipity 

any random event, pleasant surprise, and accidental happenstances that can have a profound impact on a firm's strategic initiatives

Resource-allocation process (RAP) 

the way a firm allocates its resources based on predetermined policies which can be critical in shaping its realized strategy

planned emergence 

strategy process in which organizational structure and system allows bottom up strategic initiatives to emerge and be evaluated and coordinated by top management

stakeholders strategy 

an integrative approach to managing a diverse set of stakeholders effectively in order to gain and sustain competitive advantage 

Stakeholder impact analysis

a decision tool with which managers can recognize, prioritize, and adress the needs of different stakeholders, enabling the firm to achieve competitive advantage while acting as a good corporate citizen

PESTEL framework 

a framework that categorizes and analyzes an important set of external factors that might impinge upon a firm. These factors can create both opportunities and threats for the firm. 

political factors 

they result more from processes and actions of the governement

Economic factors 

are mainly macroeconomic factors affecting the firm e.g. growth rates, level of employement, interest rate, price stability, currency exchange rates 

Sociocultural factors 

society's cultures, norms, and values, nut also demographics 

technological factors 

include technlogical processes and development

ecological factors 

include broad environmental issues 

legal factors 

include the official outcomes of political processes as manifested in law and court decisions 

industry effects

firm performance attributed to the structure of the industry in which the firm competes 

Firm effects 

firm performance attributes to the actions managers take 

industry analysis

a method to (1) identify an industry's profit potential & (2) derive implications for a firm's strategic postion within an industry 

Strategic postion 

firm's strategic profile based on the difference between value creation and costs (V-C) 

five forces model 

a framework that identifies 5 forces that determine the profit potential of an industry and shape a firm's competitive strategy

Threat of enry 

the risk that potential competitors will enter an industry 

network effects

value of a product or service for an individual user increases with the number of users 

competitive industry structure 

elements and features common to all industries, including the number and size of competitors, the firms' degree of pricing power, type of product or service offered and the height of entry barriers

Strategic commitments

firms actions that are costly, long-term oriented and difficult to reverse 

exit barriers 

obstacles that determine how easily a firm can leave an industry 

complement 

a product, service or competency that adds value to the original product offering when the 2 are used in tandem

complementor 

a company that provides a good or service that leads customers to value your firm's offering more when the 2 are combined

co-opetition 

cooperation by competitors to achieve a strategic objective 

industry convergence 

a process whereby formerly unrelated industries begin to satisfy the same customer need 

strategic group 

set of companies that pursue a similar strategy within a specific industry 

strategic group model 

framework that explains differences in firm performance within same industry 

mobility barriers 

industry-specific factors that seperate one strategic group from another