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Social Cognition

Cognitive processes and structures that influence and are influenced by social behaviour. 

Behaviourism

An emphasis on explaining observable behaviour in terms of reinforcement schedules. 

Gestalt psychology

Perspective in which the whole influences constituent parts rather than vice versa. 

Cognitive consistency

A model of social cognition in which people try to reduce inconsistency among their cognitions, because they find inconsistencies unpleasant. 

Naive psychologist (or scientist)

Model of social cognition that characterises people as using rational, scientific-like, cause-effect analyses to understand their world. 

Attribution

The process of assigning a cause to our own behaviour and that of others.

Cognitive miser

A model of social cognition that characterises people as using the least complex and demanding cognitions that are able to produce generally adaptive behaviours. 

Motivated tactician

A model of social cognition that characterises people as having multiple cognitive strategies available, which they choose among on the basis of personal goals, motives and needs. 

Social neuroscience

Exploration of brain activity associated with social cognition and social psychological processes and phenomena. 

Configural model

Asch's Gestalt-based model of impression formation, in which central traits play a disproportionate role in configuring the final impression. 

Central traits

Traits that have a disproportionate influence on the configuration of final impressions, in Asch's configural model of impression formation. 

Peripheral traits

Traits that have an insignificant influence on the configuration of final impressions, in Asch's configural model of impression formation. 

Primacy

An order of presentation effect in which earlier presented information has a disproportionate influence on social cognition. 

Recency

An order of presentation effect in which later presented information has a disproportionate influence on social cognition. 

Personal constructs

Idiosyncratic and personal ways of characterising other people. 

Implicit personality theories

Idiosyncratic and personal ways of characterising other people and explaining their behaviour. 

Stereotype

Widely shared and simplified evaluative image of a social group and its members. 

Social judgeability

Perception of whether it is socially acceptable to judge a specific target. 

Schema

Cognitive structure that represents knowledge about a concept or type of stimulus, including its attributes and the relation among those attributes. 

Script

A schema about an event. 

Roles

Patterns of behaviour that distinguisg between different activities within the group, and that interrelate to one another for the greater good of the group. 

Fuzzy sets

Categories are considered to be fuzzy sets of features organised around a prototype. 

Prototype

Cognitive representation of the typical/ideal defining features of a category. 

Family resemblance

Defining property of category membership. 

Exemplars

Specific instances of a member of a catergory. 

Associative network

Model of memory in which nodes or ideas are connected by associative links along which cognitive activation can spread. 

Accentuation principle

Categorization accentuates perceived similarities within and differences between groups on dimensions that people believe are correlated with the categorization. The effect is amplified where the categorization and/or dimension has subjective importance, relevance or value. 

Social identity theory

Theory of group membership and intergroup relations based on self-categorization, social comparison and the construction of a shared self-definition in terms of ingroup-defining properties. 

Self-categorization theory

Turner and associates' theory of how the process of categorizing oneself as a group member produces social identity and group and intergroup behaviours. 

Accessibility

Ease of recall of categories or schemas that we already have in mind. 

Bookkeeping

Gradual schema change through the accumulation of bits of schema-inconsistent information. 

Conversion

Sudden schema change as a consequence of gradual accumulation of schema-inconsistent information. 

Subtyping

Schema change as a consequence of schema-inconsistent information, causing the formation of subcategories. 

Salience

Property of a stimulus that makes it stand out in relation to other stimuli and attract attention. 

Vividness

An intrinsic property of a stimulus on its own that makes it stand out and attrackt attention. 

Priming

Activation of accessible categories or schemas in memory that influence how we process new information. 

Normative models

Ideal processes for making accurate social inferences. 

Behavioural decision theory

Set of normative models (ideal processes) for making accurate social inferences. 

Regression

Tendency for initial observations of instances from a category to be more extreme than subsequent observations. 

Base-rate information

Pallid, factual, statistical information about an entire class of events. 

Illusory correlation

Cognitive exaggeration of the degree of co-occurence of two stimuli or events, or the perception of a co-occurence where none exists. 

Associative meaning

Illusory correlation in which items are seen as belonging together, because they 'ought' to, on the basis of prior expectations. 

Paired distinctiveness

Illusory correlation in which items are seen as belonging together because they share some unusual feature. 

Heuristics

Cognitive short-cuts that provide adequately accurate inferences for most of us most of the time. 

Representativeness heuristic

A cognitive short-cut in which instances are assignes to categories or types on the basis of overall similarity or resemblance to the category. 

Availability heuristic

A cognitive short-cut in which the frequency or likelihood of an event is based on how quickly instances or associations come to mind. 

Anchoring and adjustment

A cognitive short-cut in which inferences are tied to initial standards or schemas. 

Affect-infusion model

Cognition is infused with affect such that social judgements reflect current mood. 

Reductionism

Explanation of a phenomenon in terms of the language and concepts of a lower level of analysis, usually with a loss of explanatory power.