CAGE distance framework
a decision framework based on the relative distance between home and foreign target country along 4 dimension : cultural distance, administrative and political distance, geographic distance, and economic distance
cultural distance
cultural disparity between an internationlly expanding firm's home country and its targeted host country
Death-of-distance hypothesis
assumption that geographic location alone should not lead to firm-level competitive advantage because firms are now, more than ever, able to source inputs globally
foreign direct investment (FDI)
a firm's investments in valu chain activities abroad
global-stadardization strategy
strategy attempting to reap significant economies of scale and location economies by pursuing a global division of labor based on wherever best-of-class capabilities
global strategy
part of firm's corporate strategy to gain and sustain a competitive advantage when competing against other foreign and domestic companies around the world
globalization
the process of closer intergration and exchange between different countries and peoples worldwide, made possible by falling trade and investment barries, advances in telecommunication, and reductions in transportation costs
globalization hypothesis
assumption that consumer needs and preferences throughout the world are converging and thus becoming increasingly homogenous
Integration-responsiveness framework
strategy framework that juxtaposes an MNE faces for cost reductions and local responsiveness to derive four different strategies to gain and sustain competitve advantage when competing globally
international strategy
strategy that involves leveraging home-based core competencies by selling the same products or services in both domestic and foreign markets
liability of foreignness
additional costs of doing business in an unfamiliar cultural and economic environment, and of coordinating across geographic distances
local responsiveness
the need to tailor product and service offerings to fit local consumer preferences and host-country requirements
location economies
benefits from locating value chain activities in the world's optimal geographies for a specific activity, wherever that may be
multidomestic strategy
strategy pusued by MNE's that attempts to maximize local responsiveness, with the intent that local consumers will perceive them to be domestic companies
multifonctional entreprise (MNE)
a company that deploys resources and capabilities in the procurement, production, and distribution of goods and services in at least 2 countries
multinational competitive advantage
world leadership in specific industries
national culture
the collective mental and emotional "programming of the mind" that differenciates human groups
transnational strategy
strategy that attempts to combine the benefits of a localization strategy (high local responsiveness) with those of a global-standardization strategy (lowest-cost position attainable)