10.0 PRINCIPLES OF DESIGN

Refers to the distribution of visual elements within a composition to create stability and harmony.

Achieved when elements are arranged equally on either side of a central axis. It's like a mirror image, where each side looks the same

EXAMPLE OF SYMMETRICAL BALANCE

refers to a design or composition where elements are not arranged symmetrically but still achieve visual equilibrium. It involves distributing visual weight unevenly across a composition while maintaining a sense of harmony and stability.

EXAMPLE OF ASSYMETRICAL BALANCE

Creates visual variety, excitement and interest to the building and can be achieved by using different sizes; different material, texture, and colors; or manipulating the light, shade, and shadow of masses.

EXAMPLE OF CONTRAST

Visual harmony balanced and by and structural ensuring well proportioned relationship between different elements within a design

EXAMPLE OF PROPORTION

MODULAR SYSTEM by _____

VITRUVIAN SYSTEM by _____

Movement characterized by a patterned repetition or alternation of formal elements or motifs in the same or a modified form. Leads the eye from one point to another, creates motion.

EXAMPLE OF RHYTHM

Refers to the cohesive relationship among the elements within a composition. It's about how all the elements work together to create a sense of harmony, completeness, and coherence.

EXAMPLE OF UNITY

Refers to the use of diversity and contrast to add interest, dynamism, and visual excitement to a composition.

EXAMPLE OF VARIETY

Happens by carefully arranging, manipulating, and arranging objects in order to determine the focal point and to guide the viewer's focus. It does this by deftly arranging the visual components to provide focal points across the composition.

EXAMPLE OF EMPHASIS

a visual flow to the composition. It can be the suggestion of motion in a design as you move from object to object by way of placement and position.

EXAMPLE OF MOVEMENT