Tutorial 7 - Blue_Ocean_Strategy Article.pdf

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Uploaded by Anonymous User at 2020-02-23
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Article "Blue Ocean Strategy: From Theory to Practice. California Management Review, p. 105-121

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I am not sure myself but I think this is the wrong article. At least I found a different one. This one is from 2004 but it should be from 2005
The actual article is starting from p.11 onwards - is says Spring 2005)