EBC2009_First_Sit_17-18_Version_F (Part 2).pdf

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Uploaded by Anonymous User at 2018-12-12
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EBC2009_First_Sit_17-18_Version_F (Part 2).pdf

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Isn't it supposed to be B? Because some dealers are given the right to distribute the products, but if it was C, then only one distributor would be allowed to sell in a region, right?
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The main difference between the two is that exclusive distribution only allows one retailer by territory. Whereas selective distribution can have few retailers for the same territory.
From the book, it is written one or very few retailers so per territory; so the answer should be C
Did we cover length and width?
It has to do with the difference between Product mix and product lines but we saw breadth and depth instead
Anyone has the page for this?
We didn't have that in that way :)
testimonial evidence? did we cover this..?
No :)
do we have to know any of these?
No!
we did not cover this, did we? Never heard of "Fad" before
No, it's not in our book!