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Consumer Learning
12
Karina Vasiljeva
vor 10 Jahren
Maastricht University
Consumer Behaviour
Kelly Geyskens
consumer behaviour
learning
classical
cognitive associative
ads
advertisement
wear-out
techniques
prevent
reinforcement
negative
positive
difference
massed
distributed
goals
rewards
observational learning
low
high
involvement
routes
central
peripheral
context-dependent
memory
recall
low-involvement
three
aspects
mechanisms
recognition
familiarity
account
consumer behaviour
learning
classical conditioning
repetition
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