There are six major forces in companies’ macro environment (Chapter 3). Explain the changing
forces in the wine industry’s macro environment that posed challenges to the old and new world wine
The issue is, strategic groups are not defined as seeking profit. From the textbook--They are firms that pursue similar strategies within the same industry. It is a broader term--all firms want to sustain profitability, that is not distinct to strategic groups
That answer the question?
In the Planned as emerge strategy, you first of all create a top down strategy ( intended strategy). But unpredictable situations arise and then emergent strategies come from the bottom up ( emergent strategy). These two strategies are building the realized strategy