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THANK YOU!!!
anyone doing the services marketing resit? case anyslis axa? and would like to discuss it?
Anyone who has the electronic version of the book for this year course? Wilson, A., Zeithaml, V.A., Bitner, M.J., and Gremler D.D. (2016). Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Edition, McGraw-Hill Higher Education
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Where did you buy second hand from?
Just try at bookmatch: https://www.bookmatch.nl/
anyone doing the services marketing resit? case anyslis axa? and would like to share some ideas
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im writing a whole essay using the gaps model and tackling all the steps, including all questions this way
what did you guys write for how to market it?
Anyone who wants to share a summary of chapter 14?
Just read the titles and sub titles and it basically tells the whole story of the chapter
Anyone knows whether it makes sense to use the big summary of 2014? or has changed a lot in our version?