Palmatier & Sridhar - Marketing Strategy_SAnet.cd.B01N7YWQZR.pdf

Lectures
Uploaded by Anonymous User at 2018-10-29
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Palmatier Online Textbook pdf

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Does anyone know whether this is the newest version? :) The cover is slightly different in the studystore..
Yes it is! well its the first edition and thats the one we need according to the course manual