What do you mean? 🙈 like the chapter numbers? I have no idea I bought the book in the study store and the book just starts with chapter 2 instead of 1 etc but I’m the course manual it says chapter 1 which does not exist... but since I didn’t design the course I could only assume they meant the first three chapters when they say chapter 1&2&3 so those are the first three chapters 😊 I just kept the original numbers and titles from the book from study store
I also thought D but I think YouTube is mentioned as a way of experiencing sth and not for educating consumers.
But imo consumers still get educated about the product when they "experience" it in a video, etc.
Had the same, also page 238 used an example of a blender with videos on youtube about its effectiveness (part about observability and diffusion of innovation) and mentioned that youtube gives visible proof of the quality of the product
I don't understand how the bounce rate analysis would be interesting in this case.. and you could look at the keywords in the comments to see if people are mostly positif or negative about the product..
Imo this was very unclear. You could argue for dynamic effect (back-and-forth communication), for the connected effect (one-on-one connection because they get tailored in-store promotions and product recommendations) and you can argue for timeliness effect because its at the right time.... valid complaint?
Ok, the book states that if the Early adopter group is small, the whole produkt wont become very big either. But isn't that also the case for the Innovator group? If there are only a few innovators there will be only a few reviews and therefore the early adopter group will also be relatively small and so on and so forth... I think Innovator & Early adopter should be correct
I'd say no since the innovator group is always small. Also, they're the ones reviewing the products, etc., so they influence the early adopters who in turn influence the rest. So the innovators' opinions on the product matters, but not their number.
I think it's because its a form of niche media, if you look at ch 16 page 345 (or 393) you can see in the table that an advantage of internet/mobile is "can be linked to detailed content; highly flexible and interactive; allows for specific targeting" last one made me assume its then not a mass media channel, even though it can indeed reach a lot of people
That's also what I thought, maybe it's because the 0,15 represent a profit margin and not a revenues margin (but I'm really not sure about that, because I tried the same as you in the first place).
In other exams, they said "margin on cost" when you had to do it the other way. It obviously doesn't add up to the same result as a margin on cost would result in less than a margin on the total price. and since you only have the retailer margin you can only calculate it on the total price anyway.
I'm just soo confused now... I calculated it as Katie did it..
Anonymous Gas Pump
11 months ago
For this elasticity, they only take into account the absolute number. Or you could say that a positive elasticity is a relationship that makes sense like price goes up then demand goes down and a negative elasticity would be something unexpected like price goes up then demand goes up.
In the Resit 17-18, the same question was asked at 68 and the right answers were Branded entertainment, product placement and brand integration and here it's just product placement. Can someone tell me which one is the correct answer?
I think they had all three terms in their book last year but we only have product placement so it's only product placement for us (although it apparently also is branded entertainment & brand integration) :-)