Hello,
I got a score of 65 (I thought I had 66) I asked the coordinator but she told me it wouldn't be fair for other students who are in the same situation. Therefore I would like to file an appeal and see if all students who got 65 can receive 1 point because it seems rash to fail the whole course for one point. I'm asking for students who are in the same situation so we could appeal together. Hope to hear from you guys soon.
65. Both diversification strategies and market development strategies primarily involve ________.
A) selling a company's current products
B) modifying the company's product line
C) developing a new product
D) leaving the current market
Correct answer is D
+2
Anonymous Moneybag
3 months ago
There was a question about offshoring. In the book there is information about it in chapter 4.2, which was not in the material we had to study, right?
to everyone who downloaded this already: it's missing the "three domains of human action" and "Four criteria for evaluating an action". I just noticed this while revising. Please, add them to your notes as they might be in the exam.
Thank you so much! But I noticed that your summary does not contain the 'integrating themes' at the end of each chapter. Are those parts not exam relevant?
Hi! Yes, as we never talked about it in tutorials and as Anonymous Noodle Soup said, it is only the content of the chapters said somehow differently. Thus I didn't believe they were exam relevant.
+2
Anonymous Notebook
3 months ago
Hello guys, Could you please tell me what time is the exam ?? (for MOM) I don't see it on the student portal. Thanks
Hey Jonas, that was my take away from the lecture. It is possible that they said more important stuff but at least in that moment I apparently didn't regard it as super important. Maybe someone not on study drive has a more detailed summary of Bosch. Good luck for the exams!
Did you include everything from chapters 4&16? or did u do it like this?: Chapter 4 - Managing Internationally - ONLY 4.1, 4.5, 4.6, 4.7 and 4.9
Chapter 16 - Sustainable Marketing – ONLY p. 485-499
Hey Angie, thank you so much for your summary, it's amazing, but would it be possible to get a word file from you? I would like to extend your summary with some more pictures for better understanding ;)
Hi! Unfortunately, I deleted it by mistakes. I wanted to add some stuff myself and I can't... I'm sorry. However, You can normally copy-paste both the text and the pictures in a word document. Hope this helped!
Hey y'all, I uploaded this as a word document so you can edit answers (if I'm wrong), and so you can put your name on the top for your tutor to see. ;)
Hey! The X- and Y- Axises are flipped. In the MoM book they go from High to Low and in this version of the matrix they go from low to high (like on regular x / y axises) :)
This is a complete summary of the marketing chapters we have to know for the exam! I can't guarantee you that I have every single bit of information in it - but I've tried to put everything in it that seemed significant to me! :)