Brand Management

at Maastricht University

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I think you may have mixed up the methods for customer-based approach and personality approach!
Does someone know what do they refer with the dualism of cultural approach?
the fact that some brands that are brand icons are disliked by other consumers, such as with Doppelgänger brands
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Nice mindmap but there is a mistake, the relational approach is part of the constructive paradigme
You are totally right! Thanks for noticing :)
The methods of the customer based and personality are also interchanged, just so u dont get confused
It's actually part of constructive paradigm! So should be under the pink colour
Hi guys, there is literally no old exam for industrial organization on our studydrive group so it would be nice if you could upload yours from last year and get some decent credits in exchange. Thanks a lot and good luck for Brand management! - Lil 2nd year IBE student
They never uploaded any past exams, sorry :(
Ahh ok, thanks anyway
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You are scandalously handsome
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Are you going to also upload the Amazon case?
Yes
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Are you gonna do it for tutorial 5?
Yes! It will come a bit later though
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Super nice ! looking forward meeting 5
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I think you made a mistake, it is the relational approach
Yes
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I really like the purple.
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Thanks for the summary, do you have a link to download a pdf version of the book by any chance?
Does anyone know to what extent the methods and data of the approaches are important for the exam?
By any chance, does anyone remember some of the questions we had in the first sit exam?
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is this based on the old or new book?
old
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There is one mistake in the identity approach, question 1. The approach does not focus on the receiver but still on the company/sender
When are you going to upload course manual questions on other approaches ? :)
Does anyone have notes from the abinbev guest lecture/ know how corona relates to 7 approaches? Would be amazing!
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really helpful, are you going to post this for other meetings aswell?
Yes, at least for the approaches :)
Great thanks a lot! :)
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Could you upload the first sit and the answer key please? It would be of great value
The only things that I have are those that I uploaded. sorry!
hey guys, what did you learn for the guest lecture? like what did you focus on? did the tutors say something? :) thaaanks
Is anyone able to find the Sethuraman article? I can't find it, I know it's on here but I'm unsure if that's the right one. If one could give a link or upload it, that would be amazing :)
Its in included in the "all articles" document somewhere in the course
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Do you have Challenge 3?
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Actually, challenge 3 has two articles and not just the euromonitor. But no, I don’t have it and won’t do it, since my laptop broke. Sorry :/
regarding the article of sethuraman, I think the appendix is very useful! It summarizes all the common beliefs and academic insights! Maybe you can try to learn that?
Is there any past exam papers available? I only found a 2013 version, which is a bit too old I assume...
Hey, unfortunately I wasn't able to attend the Q&A session today. Did the tutors say something about how the exam will look like? Like what to focus on or some other hints? Thanks guys :)
It will be 25 multiple choice questions, each two points (so mc part accounts for 50 out of the 100 points). Then three open questions with subquestions. For the articles we don’t need to know the methodology part in detail, but the „methods and data“ parts of the chapters are important. Academic evolution not relevant. We need to be able to think from a managerial point of view, so take a look at the meanagerial implications as well. Know all the frameworks well and understand how the hypotheses work, also be able to explain them. Focus on the most important parts of each article and chapter, there won’t be any nasty questions whatsoever, like asking for percentages like in entrepreneurship ;) Good luck with the exam :)
thank you very much !! :) wish you good luck too ;)
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Is this summary of the new book?
yes
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Do you also have the summaries of chapter 5 and 6 ? :)
will be coming in the next few days
Hi guys, Did anyone write notes during the guest lecture and would be willing to share them? :) Would be much appreciated!
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hi, is this based on the new or old book?
on the new book :)
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Thanks! Are you going to upload the other chapters as well?
Yes! I will do all of them. They're btw all based on the 2015 book, unlike the other ones on here :)
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on which version of the book are your summaries based :) ?
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I also have the old one and until now it worked fine but our tutor said that there are some differences especially later in the chapters. But I don't know :/.
yea its a bit different not sure if 209 is sufficient
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Saved my life - THANK YOU!
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Thanks for uploading :)