Interactive Marketing

at Johann Wolfgang Goethe-Universität Frankfurt am Main

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Wieso muss man in Aufgabe 4 b die Formel rechts oben benutzen ?
Weil man bei dieser Aufgabe den CLV von Neukunden berechnet. Hättest du Bestandskunden würdest du die Formel oben links nehmen.
Vielen Dank!
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