Take aways "When Intelligence is (Dys)Functional for Achieving Sales Performance" by Verbeke et al. JM.docx

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Uploaded by Nicolas Gunkel at 2014-03-07
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The document highlights the key insights I derived from the Journal of Marketing article by Verbeke et al., which is mandatory reading for the exam. There is no guarantee for completeness. I personally will use it as a refresher when preparing for the exam.

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