Take aways "Designing Sales Contests: Does the Price Structure Matter?" Lim et al. Journal of Marketing Research.docx

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Uploaded by Nicolas Gunkel at 2014-03-07
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The document highlights the key insights I derived from the Journal of Marketing Research article by Lim et al., which is mandatory reading for the exam. There is no guarantee for completeness. I personally will use it as a refresher when preparing for the exam.

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